Privacy Policy
1. INTRODUCTION
1.1 ForgeByte Ltd. is an entity incorporated in United Kingdom. We are engaged in the business described in our Terms of Use, available on our website at https://vinlytics.io/. We are committed to ensuring that privacy of our clients, visitors, and other users of the website at https://vinlytics.io/ or any other website, mobile version of the website or mobile application of ForgeByte Ltd. or any of its affiliates or licensees (collectively, the 'Platform') is always respected. In this Privacy Policy, 'Vinlytics', 'we', or 'us' refers to ForgeByte Ltd. and its affiliates, successors and assigns, and 'you' refers to a user who has provided any information including Personal Information (as defined below) and using any features therein.
1.2 The protection and security of your Personal Information and Usage Information (as defined below) is one of our top priorities. This Privacy Policy discloses and explains how we collect, use, disclose, share and safeguard Personal Information, Usage Information or any other information about you when you:
Visit and interact with our Platform.
Use any of the products or services offered by Vinlytics ('Services').
1.3. This Privacy Policy explains what information of yours will be collected by Vinlytics when you access the Platform, how the information will be used, and how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Policy. The use of information collected through our Platform shall be limited to the purposes under this Privacy Policy.
2. INFORMATION COLLECTION BY VINLYTICS
2.1. Data Controller and Data Processor:
Vinlytics controls, collects, owns and directs the use of the Personal Information and Usage Information on its Platform and Vinlytics is the data controller and data processor as regards the Personal Information and Usage Information collected on its Platform. For any queries regarding this Privacy Policy and the collection and use of data collected or processed under this Privacy Policy, Vinlytics can be contacted by mail at ForgeByte Ltd, The Barn Musgrave Farm, Horningsea Road, Fen Ditton, Cambridge, Cambridgeshire, United Kingdom, CB5 8SZ; or by e-mail at [email protected]. Vinlytics is also registered with the UK Information Commissioner’s Office (ICO) under registration number: ZB896964.
2.2. Legal basis for collection and processing of Personal/Usage Information:
The legal basis for collection and processing of any information collected and processed by Vinlytics including the Personal Information is (i) your consent at the time of providing the Personal Information/ Usage Information; (ii) where it is in our legitimate interests to do so and not overridden by your rights (for example, in some cases for direct marketing, fraud prevention, network and information systems security, responding to your communications, the operation of networks of groups by the network administrators, processing vehicle registration marks that appear in user-supplied images, and improving our Platform). In some cases, we may also have a legal obligation to collect information about you, or may otherwise need the information to protect your vital interests or those of another person. We may also process information to comply with a legal requirement (accounting, tax and regulatory duties) or to perform a contract.
2.3. Basic Information:
Collection of Personal Information
Vinlytics may request that you provide certain categories of information, including personal information. Personal Information refers to any data that can reasonably be used to identify you directly or indirectly, such as, but not limited to, your name, company address, email address, date of birth, mobile number, Telegram ID, Twitter ID, and/or Discord ID, an image that clearly displays a UK vehicle registration mark (VRM), which can indirectly identify the registered keeper. We collect this information to facilitate your use of the Platform and/or the Services, to maintain and improve the Platform and Services and to provide you with the relevant information or functionality requested.
We may gather Personal Information through a variety of means and at different stages of your interaction with us, including, but not limited to:
When you register or create an account on the Platform.
When you engage in a transaction or use the Services.
When you communicate with us, such as through customer support or other channels.
When you participate in surveys, promotional activities, or events hosted by Vinlytics.
When you update or amend your account details or preferences.
When you interact with us or use the Platform in any manner, including logging in, browsing, or utilizing features.
When you upload a photo containing a VRM, we process that image to extract the registration mark and generate your report.
We may use various methods to collect Personal Information, such as registration forms, online surveys, transaction records, or other interactive features. These may include mandatory fields to provide certain Personal Information to ensure we can deliver the Services effectively, as well as optional fields for additional details to enhance your experience.
Vinlytics is committed to collecting and handling your Personal Information in compliance with applicable data protection laws and ensuring that such information is used solely for legitimate purposes as outlined in this Privacy Policy.
2.4. Third Party Personal Data:
When you upload an image that contains a VRM belonging to someone else, you confirm you have a lawful basis (e.g., legitimate interest or the data subject’s consent) to share it with us. We process such VRMs under our legitimate interest in providing the Service. You may request deletion via emailing us at [email protected].
2.5. Additional Information:
2.5.1. Cookies: Vinlytics may use standard “cookie” browser application feature to collect and understand website usability trends. Cookies are text files that we may place in your computer browser to store your preferences. Cookies are used to record various aspects of your visit and assist us in providing you with uninterrupted products or service. One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save your time by eliminating the need to repeatedly enter the same information and to display your personalized content. The user may change browser settings to accept or reject cookies on personal preference. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify the browser setting to decline cookies if you so prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of the Platform that may depend on cookies. If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated. We process and keep all data for our own use and, We use a consent based Cookie Banner that lets you “Accept All”, “Reject All”, or “Manage Preferences” in line with UK GDPR. You may withdraw that consent at any time via the Cookie Banner or by emailing [email protected].
2.5.2. Information Collected Automatically: In addition to any Personal Information or other information that you choose to submit to us, we may use a variety of technologies that automatically (or passively) collect certain information about your interactions with the Platform using various technologies, such as cookies, log files, web beacons, and similar tools (“Usage Information”). This Usage Information may include:
Your device type, operating system, and version.
Your browser type, settings, and version.
Your IP address or other unique identifiers.
AdMob advertising identifiers (resettable in your device settings).
The URL of the website or application that directed you to our Platform.
The pages you visit on our Platform, the time spent on each page, and the links you click.
The date and time of your access.
Traffic data, location data (if enabled), and other communication data. among other information. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information with your Personal Information, we will treat it as Personal Information and the conditions relating to Personal Information under this Privacy Policy will be followed. Traffic data, while anonymous, is gathered and analysed for business needs. We may use Usage Information to analyze trends, administer the Platform, improve user experience, ensure compliance with applicable laws and regulations, enhance security, and optimize our business operations. While some Usage Information is collected to meet legitimate business needs, all data collection processes comply with applicable data protection laws and are designed to respect your privacy preferences.
You may manage or limit certain automatic data collection technologies (e.g., cookies) through your browser settings or other tools, as described in Section 2.5.1 above.
2.5.3. Information Third Parties Provide About You: We may, from time to time, supplement the information we collect about you through our Platform with outside records from third parties obtained rightfully in order to enhance our ability to serve you, to tailor our content to you and to offer you opportunities to use such of our products or services that we believe may be of interest to you. We may combine the information we receive from such third-party sources with information we collect through the Platform or through independent research conducted by Vinlytics, with your consent. In these cases, we will apply this Privacy Policy to any Personal Information received, unless otherwise provided. We may process such information received from third parties for the legitimate commercial purposes or to enter into contractual obligations with you or to fulfil certain contractual obligations or where you have requested third parties to provide information about yourself to us.
2.6. Processing of Data:
Vinlytics may also process any Personal Information or Usage Information collected from you for legitimate commercial purposes including to provide you with the requisite information requested. A list of uses of the Personal Information and Usage Information collected is provided at Section 3 of this Policy (Use of Information Collected).
Vinlytics implements appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals such as (i) only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible; (ii) using secure servers to store your information; (iii) verifying the identity of any individual who requests access to information prior to granting them access to information; and (iv) using Secure Sockets Layer (SSL) software or other similar encryption technologies to encrypt any payment transactions you make on or via our website.
2.7. Right of a user in relation to data submitted:
Any user who has submitted Personal Information on the Platform has the right to (i) access, correct, delete such Personal Information subject to us successfully verifying your identity; (ii) object to us processing your Personal Information on legitimate grounds; (iii) to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information; (iv) opting out of receiving any promotional or marketing material by clicking on the 'Unsubscribe' button if available or by sending an email to [email protected]; note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent; (v) right to have the Personal Information transferred to another data controller; and (vi) lodge a complaint with a supervisory authority, of an alleged infringement of applicable data protection laws. Any request received by us from the user in relation to the aforesaid shall be acknowledged by us without undue delay and at the latest within one (1) month.
3. USE OF INFORMATION COLLECTED
3.1. Business Purposes:
Vinlytics does not share any Personal Information with any third party without your consent, except when directed by the law. Vinlytics can use this data to verify user identity in line with engagement initiated by the user. We will communicate with you using the contact information provided by you in order to respond to any queries that you may have and to provide any information that you may request regarding the Products or services. We may communicate with you either by written, physical communication, email, telephone, SMS or via notifications on your mobile device. We may also send strictly products or service-related announcements to you periodically and when it is necessary to do so. For instance, if our Products or services are temporarily suspended for maintenance, we might send you an email, text message, flash notification or telephone call. If you do not wish to receive such alerts, you have the option to unsubscribe from such emails or opt out by accessing the or sending an email to [email protected].
To operate, manage, and improve our Platform and tools associated with the Platform.
To create aggregated and anonymized information to determine which Website features are most popular and useful to users, and for other statistical analyses.
To prevent, discover, and investigate violations of this Privacy Policy or Vinlytics’s Terms of Use (“Terms”) and to investigate fraud, security threats, or other unlawful activities.
To customize the content, products, or services on the Platform for you or the communications sent to you through the Platform.
To provide you with the products or Services offered on the Platform and to support seamless transactions.
To observe, improve, and administer the quality of products or Services on the Platform.
To analyze how the Platform is used and diagnose technical problems.
To remember the basic information provided by you to enable effective access.
To verify your identity and determine your eligibility to use the Platform and avail the products or Services.
To notify you about any changes, updates, or enhancements to the Platform.
To enable Vinlytics to comply with its legal, regulatory, and contractual obligations.
To send administrative notices, product or service-related alerts, and other similar communications to optimize the Platform’s efficiency.
To conduct market research, troubleshooting, project planning, fraud prevention, and protection against criminal activities.
To enforce Vinlytics’s Terms of Use available https://vinlytics.io/
To facilitate secure transactions and ensure the protection of sensitive data.
To train and evaluate our licence plate recognition models (where you have given explicit consent).
To validate, authenticate, and process transactions conducted through the Platform.
To enhance user experience by providing personalized recommendations, improving navigation, and tailoring interactions.
To provide responsive and efficient customer support, including assistance with inquiries and dispute resolution.
To share promotional or marketing materials, including information on new features, services, offers, or events (subject to obtaining any required consent).
To audit compliance with legal, regulatory, and contractual obligations.
To detect, monitor, and respond to security threats or suspicious activities to maintain the integrity of the Platform.
To conduct internal audits, analytics, and evaluations to improve operational performance and guide business decisions.
To support interoperability with authorized third-party services or applications.
To maintain records of transaction history for transparency, accountability, and legal compliance.
To capture and analyze user feedback to improve offerings on the Platform.
To comply with court orders, respond to legal claims, or protect against misuse or harm to users, Vinlytics, or third parties.
To enable cross-platform functionality for consistent access across devices or environments.
To support business continuity and disaster recovery efforts in case of unexpected outages or failures.
3.2. Anonymous:
We may share non-Personal Information, such as aggregated user statistics and log data, with our business partners for industry analysis, demographic profiling, to deliver targeted advertising about other products or products or services, or for other business purposes. This information is solely used to analyze the Vinlytics website and understand usage statistics, as mentioned above, is anonymous. Vinlytics may share this data with its business partners on anonymous basis. We do not sell, share, rent or trade the information we have collected about you, including Personal Information, other than as disclosed within this Privacy Policy or at the time you provide your information. We do not share your Personal Information with third parties for those third parties’ direct marketing purposes unless you consent to such sharing at the time you provide your Personal Information.
3.3. Administrative and Legal Reasons:
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, store, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate: (i) to satisfy any applicable law, regulation, governmental requests or legal process; (ii) to protect the safety, rights, property or security of Vinlytics, our products or services, the Platform or any third party; (iii) to protect the safety of the public for any reason; (iv) to detect, prevent or otherwise address fraud, security or technical issues; (v) to enforce our Terms, contractual agreements, or other policies and to prevent, investigate, or take action against activities that we, in our sole discretion, deem to be illegal, unethical, or potentially harmful; and/or (vi) as otherwise required or permitted by UK law. Such disclosures may be carried out at Vinlytics’ sole discretion and without prior notice to you, where permitted by applicable law. Vinlytics reserves the right to determine the scope and necessity of such actions in the interest of compliance, operational integrity, and risk mitigation.
3.4. Business Transfer:
We may share your information, including your Personal Information and Usage Information with our parent, subsidiaries and affiliates for internal reasons. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Platform or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our membership interests and/or assets or other corporate change, including, during the course of any due diligence process. You will be notified via email and/or a prominent notice on our Platform of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. We will endeavor that the transferee who is the recipient of Personal Information and Usage Information commits to privacy measures which are substantially similar to the measures under this Privacy Policy.
4.THIRD PARTY SERVICES
To operate and improve the Platform, we may work with third-party service providers who may assist us in delivering services (for example data analytics, payment processing, email communication, hosting, customer support, etc). These providers may have access to limited personal information as necessary to perform their functions, but they are obligated to protect your data in compliance with applicable laws and regulations. These third parties are authorized to process your personal information solely to provide the specific services we require and are prohibited from using it for any other purposes. Please note that while we engage with reputable service providers, we are not responsible for their privacy practices beyond the scope of their engagement with us.
5. DATA TRANSFER
Your information may be stored and processed in United Kingdom or any other country in which Vinlytics or its subsidiaries, affiliates, licensees or products or service providers maintain facilities. Vinlytics may transfer information that we collect about you, including Personal Information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. These countries may have data protection laws that are different to the laws of your country and, in some cases, may not be as protective. We have taken appropriate safeguards to require that your information will remain protected in accordance with this Privacy Policy. Where personal data is transferred outside the United Kingdom, we rely on the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, together with encryption and strict access controls.
6. DATA RETENTION
Vinlytics will retain your information only for as long as it is necessary to fulfil the purposes for which it was collected, including providing, maintaining and improving the Platform and Services, meeting legal and regulatory obligations, resolving disputes, enforcing agreements, or pursuing other legitimate business purposes.If you wish to cancel your account or request that Vinlytics no longer use your information to provide Products or Services, you may contact Vinlytics at [email protected]. Vinlytics will evaluate your request and take appropriate action, which may include deleting or anonymizing your information, as required by applicable laws and in accordance with our internal policies.
Notwithstanding any such request, Vinlytics may retain certain information as necessary to:
Comply with applicable legal, regulatory, or contractual obligations.
Resolve disputes, enforce agreements, or protect its legal rights.
Maintain business records or audit logs for operational continuity or security purposes.
Conduct analyses or studies in an aggregated or anonymized form that does not identify you.
Plate images are retained indefinitely for the following additional purposes—(i) training and evaluating our recognition algorithm, (ii) historical vehicle analysis, and (iii) marketing content— but only where you have given explicit consent at upload. We review this dataset every 12 months. If you withdraw consent, your image will be permanently deleted or irreversibly anonymised within 7 days. Email addresses and report metadata are retained for up to 12 months for user re‑downloads and audit.
When Vinlytics no longer has a legitimate business need or legal obligation to process your information, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and best practices.
7. SECURITY
This website, has a number of security measures to ensure there is no loss, misuse or illegal alteration of information collected from its users. Personal Information and Usage Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet or wireless communication and any information you transmit to Vinlytics you do at your own risk. If, despite our best efforts, an unauthorised breach of our security measures occurs, resulting in the unauthorised access, duplication, removal or alteration of any Personal Information, Third Party Information, or Usage Information, Vinlytics, its directors, officers, employees, promoters, or affiliates will not be held responsible for any loss resulting from such breach.
8. COMPROMISE OF PERSONAL INFORMATION
In the event that Personal Information is compromised as a breach of security, Vinlytics will notify the supervisory authority in compliance with applicable law, within 72 hours of the breach coming to its notice.
9. CONTACT & POLICY UPDATES
In case on any queries on this Privacy Policy, please contact us at [email protected]. Vinlytics reserves the right to update or modify any part of this Policy or make any changes without prior notice to the user. The user is advised to check this page periodically to stay abreast of any Policy changes by us.
10. CHANGE OF INFORMATION AND CANCELLATION OF ACCOUNT
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your Personal Information changes, or if you no longer desire to access the Platform, you may correct or delete inaccuracies, or amend information by contacting us through [email protected] and we will respond within 10 business days of receipt of communication.
You have the right to request that we rectify or delete the personal data or restrict the processing of your personal data, if you think they are inaccurate. Furthermore, you have the right to object against the processing based on our legitimate interests as a legal basis. We are required to assess and act on your request. Additionally, you also have the right to data portability if it should become relevant. You have a right to lodge a complaint with your local supervisory authority.
You may also cancel or modify your communications that you have elected to receive from the Platform by selecting the “Unsubscribe” option on such communication.
11. OPT IN
If you wish to opt for receiving non-essential communications such as promotional and marketing-related information regarding the Platform and the products or services, please select the 'Subscribe' option on the website or Platform, or send Vinlytics an email at [email protected].
12. CHANGES TO THE PRIVACY POLICY
Vinlytics reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or other operational needs. Any changes will become effective upon posting the revised Privacy Policy on the Platform, unless otherwise required by applicable law. In the event of material changes to this Privacy Policy, we will endeavor to provide advance notice by appropriate means, such as sending an email to the address associated with your account or by prominently displaying a notice on the Platform. The specific method of notification will be determined at Vinlytics’ discretion based on the nature of the changes and applicable legal requirements.
We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information. Your continued use of the Platform following any updates constitutes your acceptance of the revised Privacy Policy.
13. GRIEVANCE REDRESSAL
If you have any questions or concerns about this Privacy Policy, please feel free to contact us by writing to us at [email protected] or using the details provided on our ‘Contact Us’ page. We will use reasonable efforts to respond promptly to requests, questions or concerns you may have regarding our use of personal information about you. Except where required by law, Vinlytics cannot ensure a response to questions or comments regarding topics unrelated to this Policy or Vinlytics’s privacy practices.
14. CONSENT
By consenting to the terms under this Privacy Policy, you are expressly granting Vinlytics the right to collect, share, transfer, store, retain, disseminate or use the Personal Information/Usage Information collected by Vinlytics from your usage of the Platform in accordance with the terms of the Privacy Policy. You may, at any time, withdraw consent for the collection or processing of Personal Information/Usage Information by sending an email to [email protected]. Vinlytics, shall within 10 business days delete or anonymize the data collected from you.
15. GOVERNING LAW
This Policy is published and shall be governed by and construed in accordance with the applicable laws of United Kingdom as amended from time to time, without reference to conflict of laws principles. The courts in United Kingdom shall have the exclusive jurisdiction to determine any disputes arising in relation to, or under, this Privacy Policy.
16. AMENDMENT
From time to time, we may update this Privacy Policy to reflect changes to our information practices. Any changes will be effective immediately upon the posting of the revised Privacy Policy on the Platform. If we make any material changes, we will notify You by email (sent to the e-mail address specified in Your account) or by means of a notice on the Platform prior to the change becoming effective. We encourage You to periodically review this page for the latest information on our privacy practices.
17. GRIEVANCE REDRESSAL
For any queries or concerns, and to exercise any of the data subject rights, email us at [email protected].